The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. “Faceless, Paperless, Cashless” is one of professed role of Digital India. Promotion of digital payments has been accorded highest priority by the Government of India to bring each and every segment of our country under the formal fold of digital payment services. The Vision is to provide facility of seamless digital payment to all citizens of India in a convenient, easy, affordable, quick and secured manner.
Hon’ble Finance Minister, in his budget speech announced several activities for the promotion of digital payments including setting a target of 2,500 crore digital payment transactions in FY 2017-18, through Unified Payments Interface (UPI), Unstructured Supplementary Service Data (USSD), Aadhar Pay, Immediate Payment Service (IMPS) and Debit Cards.
Ministry of Electronics & Information Technology (MeitY) has been entrusted with the responsibility of leading this initiative on “Promotion of Digital Transactions including Digital Payments”. MeitY is working on various strategies, ideation with multiple stakeholders including Banks, Central Ministries/Departments and States, to create an ecosystem to enable digital payments across the country.
MeitY is working on strengthening of Digital Payment infrastructure and creating awareness through promotions of digital payments with all the stakeholders to achieve Government’s vision of making citizens of this country digitally empowered. Citizens have been provided multiple options to make digital transactions. A dedicated ‘Digidhan Mission’ has been setup in MeitY for building strategies and approaches in collaboration with all stakeholders to promote digital payments and create awareness.
Meity has taken several initiatives to promote digital payments and achieve the targets in a mission mode. Few of them are outlined below.
(a) Digital payment transactions target have been assigned to Central Ministries with high citizen touch points, Public Sector and Private Sector Banks to achieve the target as announced in the Budget speech for FY 2017-18.
(b) Training and workshops on digital payments awareness with several Ministries have been conducted and planned ; MoRTH, MoHFW, Ministry of Agriculture, MSME, Department of Post, Ministry of Power, Panchayti Raj, Ministry of Defense
(c) Promotional materials on publicity of digital payments including IEC materials is being shared with stakeholders to create awareness and sensitization
(d) Digital Payment dash board has been created to track and monitor the progress of digital transactions achieved by Banks
(e) Promotion and awareness approach framework on digital payments has been shared with Banks
(f) BHIM cash back schemes for merchants
(g) BHIM Aadhaar merchant incentive schemes
(h) BHIM referral bonus schemes for Individuals